Equipped to Handle Rapid Growth in the CBD Pet Industry: KND Labs Has What it Takes
The CBD pet industry is on the precipice of experiencing rapid growth. With the industry expected to swell to a market value of USD 1.71 billion by 2030, there is no denying it is here to stay.
While this news bodes well for companies that make CBD products for pets, sourcing high-quality CBD from reputable supply chain partners will be as important as ever to ensure customers give their pets the safest products. This article examines some reasons for the CBD pet industry’s boon, what companies should look for in a supply chain partner, and KND Lab’s stance as an industry leader in compliance and safety.
How the CBD for Pets Space Has Grown
There are several factors contributing to the rapid growth of CBD for pets. The biggest contributor is the rise in awareness and education around CBD for therapy and some of the specific ailments it may help relieve in pets.
Osteoarthritis is a common health condition found in adult dogs and impacts their health and quality of life. As more research comes out around dogs’ tolerance for CBD, dog owners are increasingly interested in how CBD may help with osteoarthritis and other common health issues in dogs.
The boost in CBD pet products has also been attributed to the COVID-19 pandemic. With pet owners spending more time at home coupled with accessibility issues for traditional treatments – like office visits and supply-chain-reliant medications – CBD became a more enticing alternative.
As a society, we have always valued our pets. While younger generations grow up and become pet owners, their awareness and acceptance of CBD as a viable treatment option will continue to propel the CBD pet space into the future.
Why it is Important to Partner with a Recognized Supplier
With opportunity comes fierce competition.
Consumers in today’s market a more savvy than those of the past, and they expect two essential things: quality and consistency. Providing customers with a quality product every time is the only way to build and maintain a reputation that keeps them returning for more.
Additionally, the FDA has yet to regulate hemp-derived products, which means it is up to a business to partner with a supplier that can provide CBD that is safe for their consumers. For these reasons, CBD product companies must partner with a supplier that checks every box regarding safety and compliance.
What to Look for in a CBD Supplier
When finding a partner to source your CBD from, there are a few essential things to look out for. This will help you find a partner who provides a product you can stand by with confidence and feel good placing in the hands of your customers.
- Third-party testing - A quality supplier is willing to provide evidence of third-party independent product testing. A well-rounded test will look for heavy metals, molds, pesticides, the level of cannabinoids, THC percentage, and terpenes.
- Sourced domestically - Domestically sourcing a product is the best way to ensure it meets US safety standards. While it may be cheaper to source from another country, it is a risk to your product’s quality and safety.
- Transparency - A supplier should be open and transparent about their processes and procedures. Any supplier that isn’t is sending a major red flag.
There are entities established to promote the safety and quality of CBD products. Suppliers with a stamp from one or more of these organizations have undergone stringent testing to ensure the quality of their CBD products. The largest of these in the CBD pet industry is the National Animal Supplement Council (NASC).
Certifications to look for include the following:
Why KND Labs is the Leader in Safety and Compliance
Not only does KND Labs display all of the certifications and labels listed above, but several other honors have been extended to us which exemplify our commitment to the quality and safety of the products your customers use.
The NASC announces the recipient of the MVP Supplier of the Year Award at its member conference each year. The board of directors selects the recipient based on the quality of service a supplier has provided their members based on performance metrics, including the supplier’s excellence of products and services, continuing industry education, and its support and services.
KND Labs received this award in 2022 and 2023. This recognition from the NASC stands as a testament to our unwavering commitment to providing the best CBD for our clients’ customers, whether they are human or have four legs.
Meet Our New Vice President of National Sales - Specialty and Animal
Having a trusted individual at the helm of our national sales in specialty and animal products is an essential role for KND Labs. We were excited to promote long-time employee Courtlandt Pennell to the position recently, knowing he will continue to serve our clients well.
As the primary representative interfacing with customers and prospects regarding their CBD supply chain needs within the pet industry, his knowledge and experience have led to some of our most successful pet brand partnerships.
When asked about the NASC MVP Supplier award, Courtlandt emphasized the importance of compliance in the CBD industry. “Partnering with a trustworthy CBD supply chain partner is critical for producers of pet supplements and other pet industry products. Having now earned the NASC MVP supplier award for two years running, KND Labs has shown time and again our commitment to compliance and quality for our partners in the pet industry and across all the industries we serve.”
From our certifications to our exceptional employees, KND Labs is an industry leader at every level of our organization.
We are happy to connect if you want to learn more about our pet products and services.
Contact us today. We’d love to hear from you!