The Pet CBD Market Is Booming, and So Are Compliance Expectations
The pet CBD market is projected to reach $1.72 billion by 2030, driven by growing consumer demand for natural wellness solutions for animals. But with rapid growth comes tighter regulatory oversight, evolving veterinary guidance, and heightened consumer scrutiny.
For brands and manufacturers, this means the bar for compliance and product quality has never been higher. In 2025, standing out in pet CBD manufacturing isn’t just about innovation; it’s about proving your commitment to NASC-compliant CBD from the ground up.
At KND Labs, part of that commitment is staying deeply connected to the organizations, experts, and conversations shaping the future of pet wellness. Our active presence at major industry trade shows, such as SuperZoo, gives us direct access to emerging compliance updates, formulation innovations, and partner feedback. This ongoing engagement ensures we’re not only meeting current standards but also preparing our partners for the requirements and opportunities ahead.
In this guide, we’ll explore the dual pillars of success in this industry: compliance and formulation. You’ll learn what NASC certification means, how to design pet CBD products that are safe, effective, and scalable, and why working with KND Labs gives your brand a competitive edge from concept to shelf.
NASC Compliance: The Foundation of Trust
KND Labs is one of the few CBD manufacturers worldwide certified as a NASC Preferred Supplier—a status achieved through rigorous pre-qualification under NASC’s current Good Manufacturing Practices (cGMPs). This ensures that our products and services meet the highest quality and documentation standards, allowing NASC Primary Suppliers to use them without additional vendor vetting.
Our NASC certification means:
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Fewer onboarding delays and smoother retail approvals
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Full traceability from raw hemp to finished product
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Verified quality that withstands regulatory and customer scrutiny
In 2023 and 2022, KND Labs was honored as NASC Supplier of the Year, recognizing our leadership in compliance, transparency, and service excellence. This award underscores our ability to help partners navigate regulatory challenges while keeping production on track.
Compliance Trends to Watch in 2025
The regulatory landscape is shifting quickly. Brands should be prepared for:
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Tighter Labeling Standards: Clear cannabinoid content, species-specific dosing, and safety warnings are under more scrutiny than ever.
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Veterinary Endorsement Growth: Transparent, NASC-backed documentation makes it easier to gain professional recommendations.
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International Market Readiness: Markets like the UK and EU require stringent compliance records that NASC certification helps satisfy.
These trends make it clear: compliance is no longer a final checkpoint before launch—it must be integrated into every stage of product development. Once that foundation is set, the focus shifts to creating a product that pets will take willingly and owners will buy repeatedly.
Formulating Pet CBD Products: A Step-by-Step Guide
Designing a NASC-compliant pet CBD product is as much about smart formulation as it is about documentation. At KND Labs, we approach formulation as a structured process that balances safety, efficacy, and consumer appeal.
1. Selecting the Right CBD Format
Different formats offer different benefits:
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CBD Isolate – THC-free, high purity, perfect for precise dosing in chews and tinctures.
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CBD Distillate – Broad cannabinoid profile for added plant compounds while maintaining safety.
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Water-Soluble CBD – Enhanced absorption, ideal for treats, powders, and liquids.
Choosing the right format is more than a technical decision; it also affects cost, product positioning, and consumer perception. Our team helps partners weigh factors like intended effect, delivery format, species suitability, and retail price point to identify the best fit.
2. Building Species-Specific Formulas
Cats and dogs metabolize CBD differently, which means a one-size-fits-all approach is both ineffective and potentially unsafe. We adjust concentrations, carrier oils, and delivery systems to align with each species’ physiology, ensuring that dosing is both safe and effective. This careful tailoring can also help secure veterinarian confidence, which is increasingly important for long-term brand growth.
3. Enhancing Palatability
Even the most compliant, well-dosed product won’t succeed if pets refuse to take it. Palatability testing is a crucial step in formulation, especially in chewable formats. We work with flavor systems that mask hemp’s natural bitterness and appeal to pet preferences—like chicken or peanut butter for dogs, or tuna and salmon for cats—ensuring higher compliance from the “end user.”
4. Ensuring Stability and Shelf Life
CBD products must remain stable over their entire shelf life to maintain label claims and consumer trust. We conduct stability testing to confirm potency and integrity over time, even in challenging formats like soft chews or flavored liquids. This protects both compliance standing and customer satisfaction, preventing product degradation from becoming a liability.
5. Scaling Without Sacrificing Quality
Scaling production often introduces variability, but our processes are designed to replicate validated formulations exactly. Whether we’re producing small pilot batches or more than 1,000 kg per month. Consistency at scale ensures that the product consumers try first is the same one they’ll buy again months later.
Why Brands Choose KND Labs for Compliance and Formulation
In the pet CBD industry, compliance sets the standard, and formulation defines the product. Without compliance, a product risks being pulled from shelves; without thoughtful formulation, it risks being ignored by consumers. Success demands both, and KND Labs delivers them under one roof.
Backed by industry recognition for our quality systems and manufacturing integrity, we give brands immediate credibility in a market where trust is everything. Our compliance systems ensure your product meets or exceeds the most rigorous quality benchmarks, while our formulation expertise transforms those standards into safe, appealing, and effective products that pets will actually enjoy.
In addition to ingredient sourcing, custom blending, and species-specific formulation, we also offer finished product manufacturing, taking your compliant formulation all the way to a shelf-ready product. From packaging selection to final QC checks, our team can manage the entire process, ensuring the same level of quality and traceability through to the consumer-facing stage.
When you work with KND Labs, you gain:
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Compliance credibility – NASC certification and award-winning documentation with every batch.
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Formulation expertise – Species-specific design, flavor optimization, and stability testing to ensure safety and palatability.
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Scalable production – Capacity from small pilot runs to 1,000+ kg per month without sacrificing consistency.
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Global readiness – Documentation and processes built to satisfy domestic and international market requirements.
Our goal is simple: help you create pet CBD products that meet every standard and exceed customer expectations.
Ready to Lead in the Pet CBD Market?
In 2025, the brands that succeed will combine uncompromising compliance with market-ready formulation. KND Labs delivers both—helping you launch products that meet every standard and every customer expectation.
Contact our sales team today to discuss NASC-compliant CBD ingredients and pet-focused formulation solutions for your next product launch.